Our values

Curiosity

Lifelong curiosity fills us with a sense of wonder and a desire to explore new horizons. We believe scents can inspire the same wonderment. That’s why we create fragrances that trigger zest for life and boost overall well-being.

Collaboration

Collaboration is at the heart of our process, and we find inspiration through diverse individuals from all backgrounds.

By welcoming each one’s unique expertise and perspective, great synergies and creativity take place.

Local sourcing

We aim to prioritize local partnerships, sourcing from nearby businesses for every aspect of our production process, from packaging to manufacturing to wrapping. This commitment is reflected in our packaging, which states: Made in the Netherlands.

Transparancy & ethics

We are transparent about our products and processes and prioritize providing our consumers with honest and clear information.

We are among the first hundred members of the international “Perfumery Code of Ethics,” committed to the highest ethical standards in the perfume industry.

Responsible choices

We choose sustainable ingredients, such as upcycled orange blossom, upcycled oakwood, and biotechnologically derived sandalwood (santalol), which have a lower environmental impact. In our packaging choices, we make a positive difference by avoiding cellophane and offering reusable perfume boxes.

Giving back

We believe in giving back to the community. That’s why we support the Osmotheque, which promotes education and preserves cultural heritage in perfumery, as well as the Hortus Botanicus in Amsterdam.

Transparancy

Responsible choices

Giving back

Curiosity

Lifelong curiosity fills us with a sense of wonder and a desire to explore new horizons. We believe scents can inspire the same wonderment. That’s why we create fragrances that trigger zest for life and boost overall well-being.

Collaboration

Collaboration is at the heart of our process, and we find inspiration through diverse individuals from all backgrounds.

By welcoming each one’s unique expertise and perspective, great synergies and creativity take place.

Local sourcing

We aim to prioritize local partnerships, sourcing from nearby businesses for every aspect of our production process, from packaging to manufacturing to wrapping. This commitment is reflected in our packaging, which states: Made in the Netherlands.

Transparancy

We are transparent about our products and processes and prioritize providing our consumers with honest and clear information.

We are among the first hundred members of the international “Perfumery Code of Ethics,” committed to the highest ethical standards in the perfume industry.

Responsible choices

We choose sustainable ingredients, such as upcycled orange blossom, upcycled oakwood, and biotechnologically derived sandalwood (santalol), which have a lower environmental impact. In our packaging choices, we make a positive difference by avoiding cellophane and offering reusable perfume boxes.

Giving back

We believe in giving back to the community.

That’s why we support the Osmotheque, which promotes education and preserves cultural heritage in perfumery, as well as the Hortus Botanicus in Amsterdam.

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