Founded as the first refined niche perfume house in Amsterdam, we collaborate with creative professionals, emerging and star perfumers worldwide. Together we develop fragrances that celebrate life with a sense of wonder.
CREATING PERFUMES
Located in a green oasis in Amsterdam, we turn our expertise into innovative ideas, starting with a concept and following it all the way through to production and bottling.
Collaboration is at the heart of our process, and we find joy in working together. The “X” on our perfume labels represents the crossroads where people connect. It’s when deep expertise meets a sense of wonder that we create something truly special.
OUR STORY
In 2007, Dutch chemist Tanja Deurloo wondered why the Netherlands lacked charming niche perfume boutiques like those found in Paris. Recognizing the importance and power of scent, she set out to fill this gap.
Tanja founded Annindriya, creating custom fragrances for businesses. With its swift success, she envisioned more: a dedicated space for perfume enthusiasts. Thus, Perfume Lounge was born in Amsterdam.
Our expertise grew with each blend, helping thousands find unique fragrances, designing bespoke scents for international companies, and partnering with artistic perfume houses.
Today, Annindriya has evolved into Amsterdam’s first refined niche perfume brand, collaborating with both emerging and established perfumers. We offer perfumers a platform to bring their unique visions to life, celebrating creativity and the freedom to explore new olfactive designs.
WHAT’S IN A NAME?
The name Annindriya has its roots in one of the oldest languages, Sanskrit, meaning the power of the senses and the highest insights. This name encapsulates our philosophy from the moment we launched the company in 2007.
We believe in celebrating life with a sense of wonder, cherishing blissful moments, no matter how grand or small they may be. These moments often catch you by surprise, just like a fragrance that unexpectedly evokes a memory or gives you a feeling of pure bliss. To us, this is the true luxury of fragrance: the ability to surprise, delight, and linger, reminding you of life’s delightful moments.
