Luminous Blue colour of the year 2027
Curiosity and wonderment is behind everything we do at Annindriya. That is why we have chosen our intense signature colour blue for our brand and our packaging, since the start early 2024.
For us this colour is inspired by our sense of wonder of the intensity of the colour blue deep in the ocean, of the brightness of blue in a peacock feather, of the powerful blue of pigments in art and design.
What a pleasant surprise to hear that the colour of the year 2027 is LUMINOUS BLUE, quite close to our signature blue 💙
WGSN, a leading trend forecaster - Worth Global Style Network -, collaborated with Coloro to select Luminous Blue two years ahead, grounding their choice in robust qualitative and quantitative research across sectors like fashion, interiors, beauty, and tech.
The driving cultural theme is interconnectedness—the merging of past and future, nature and technology, humanity and digital innovation.
It evokes both ancient, precious pigments (e.g. Yves Klein’s iconic deep blue) and futuristic, technological aesthetics. Luminous Blue is described as mysterious, eccentric, bright, confident, approachable, and vivid. We could not agree more, and totally resonates with our Annindriya brand! Quote Gemma Riberti of WGSN highlights its ability to connect "ancient precious pigments alongside far-future settings, traditional handicraft enhanced by digital innovations… technology and spirituality, luminous skies as well as mysterious depths". The vivid hue counters modern-day stress with energy, optimism, and adaptability, offering joy and expressive confidence.
Visually, Luminous Blue is just a bit different from Annindriya blue, it has a bit more green, a bit more red, and less blue — making it slightly lighter, greener, and less intensely saturated in the deep-blue spectrum than our colour. But still, they are very much related 💙
