Behind the scent: Meabh McCurtin on crafting Tipsy Tuberose
What happens when a flower known for its intoxicating beauty meets a splash of something bold and boozy? In this interview, perfumer Meabh McCurtin takes us into the creative world behind Tipsy Tuberose, her fragrance for Annindriya. From the rich floral heart of tuberose to smoky whiskey undertones, Meabh reveals the cultural cues, personal challenges, and olfactive breakthroughs that shaped this seductive perfume.
What inspired you to create a boozy floral perfume?
We had this idea of a tuberose drenched in alcohol and set on fire, like this hedonistic gesture almost. Talking about hedonism, tuberose is the flower of hedonism for me. It’s a very rich, spicy, narcotic, seductive, creamy flower.
Did any cultural influences play a role in creating Tipsy Tuberose?
I guess the boozy aspect. Working on whiskey and brandy notes really reminded me of Ireland and helped me in my creation. Where did you spend most of your time while creating it? Paris, between the office and my home. I like to wear my perfumes on the weekend and hear feedback from people.
Can you share an anecdote or a challenge you encountered during the development of this fragrance?
A challenge was finding the right balance between three heavy elements: the booziness, the floral notes, and the smokiness. You don’t want these notes competing, and they needed to be locked together in the right way.
Are there any unusual ingredients in this fragrance that you are particularly proud of?
Orange flower water absolute. This is an upcycled ingredient that is new in our IFF palette. The quality is very good and smells close to the actual flower.
What emotions or sensations do you hope people will experience when they wear your perfume?
The idea of seduction, giving yourself permission to let go. In a few words, how would you describe the character of this perfume? Bold, audacious, free, daring.
