We are a dedicated team of independent scent specialists who have a curious mind and a nose for sensorial delight.
Located in a green oasis in Amsterdam, our team collaborates with creative professionals and both emerging and star perfumers worldwide.
Together we develop fragrances and skin care to celebrate life with a sense of wonder.
The joy of collaboration is at the heart of Annindriya, as we believe synergies occur when deep expertise, human connection and creativity are combined.
Located in a green oasis in Amsterdam, our team collaborates with creative professionals and both emerging and star perfumers worldwide.
Together we develop fragrances and skin care to celebrate life with a sense of wonder.
The joy of collaboration is at the heart of Annindriya, as we believe synergies occur when deep expertise, human connection and creativity are combined.
Tanja DeurlooTanja (1966), chemist and perfume designer, created numerous fragrance lines, innovative scent applications, and skincare products.
In 2009 she opened Perfume Lounge, the first Dutch haute perfumery, which has since become a favored international destination for fragrance lovers. "The impact of scent and the power of our sense of smell keeps me wondering and makes me happy. " |
Anna Lisa AlyAnna (1994) is born and raised in Amsterdam with Egyptian roots.
She worked as a check-in agent and recruiter, but found her calling when she started working in the perfume industry. After 4 years in the leading flavour- and fragrance company IFF, she joined the Annindriya team to make it happen. "I have always been fascinated by scents from a young age. When a perfumer introduced me to the world of fragrances, I discovered opportunities and I went after it with passion." |
Zoe Cohen Zoe (1996) is also born and raised in Amsterdam.
She recently graduated as a conceptual and visual designer from HKU. During Zoe's support with the e-commerce Perfume Lounge team, her great visual and conceptual expertise was striking and spot-on what we needed for Annindriya. " I love the unique and intriguing scents that resonate with me. I find it important for a perfume to have a long-lasting scent that you can enjoy throughout the day." |
Happiness is a perfume you cannot pour on others without getting a few drops on yourself. "
- Ralph Waldo Emerson
Perfume is like chocolate without the calories, like an affair without tears, like a vacation which you never have to come back. "
- Marian Bendeth