Annindriya consists of a small team of independent scent experts. Depending on the project and client’s needs, we work with a valued network of other external professionals, such as perfumers (either independent or from international fragrance houses), flavourists, packaging technologists, packaging designers, electrical engineers, marketers, visual merchandisers, graphical designers and artists.
Drs Tanja Deurloo (1966) has been nicknamed a scent nerd; this could actually be just as good a descriptor as scent expert and perfume designer.
Early 1991 Tanja earned her cum laude doctoraal-degree at Utrecht University in Physical-Organic Chemistry. She combines her academic background in chemistry with almost 25 years of both technical and commercial experience within fragrances, personal care, food & beverages and chemicals.
In 2007 Tanja founded Annindriya. Before founding Annindriya, she was employed as an interim manager within R&D, innovation and industrial sales & marketing for Henkel, Sara Lee, DE Masterblenders, Heinz en Omega Pharma.
Phine van Eijk
Phine van Eijk (1960) is scent expert and perfume professional.
Phine manages all business concerning the Perfume Lounge and is the specialist when it comes to personal advice for consumers. She possesses an enormous knowledge of the olfactive character of many perfumes on the market.
Before joining the perfume industry, she worked in international banking, remedial teaching and sales. Passionate about sensory items, she founded a creative business in jewelry in 2008 (later sold).
Fluent in English, French, German and Dutch, and highly empathic, Phine is the communicative strength in our team.