"Innovation distinguishes between a leader and a follower."

- Steve Jobs

When it comes to innovation, Annindriya works regularly on challenging questions for its clients.

• How to incorporate scent into an unusual material?
• How to avoid a negative product scent, how to cover it or even turn it into a pleasant scent?
• How to make use of the unconscious power of scent for areas or products where you would expect no smell?

Strict agreements on confidentiality and intellectual property are important aspects. Therefore we cannot give any details about scent innovation projects that we have supported or developed for our clients.  What we can tell you: the more challenging and more multi-disciplinary the assignment, the happier we are.

Do you have a challenging question whether or how to incorporate a scent in a completely new application? We would like to discuss opportunities in an informal conversation and give our initial assessment on the feasibility and its time- and cost frame.